Performance of Top 5 Entertainment Mascot Games on Unified Platform in Australia, Q3 2021

During the third quarter of 2021, the top 5 entertainment mascot games in Australia exhibited notable trends in weekly downloads, revenue, and active users. Here’s a detailed look at their performance based on data from Sensor Tower.

Crash Bandicoot: On the Run! by King experienced fluctuations in its weekly revenue, peaking at approximately $3.5K in mid-July and gradually declining to around $1.5K by the end of September. Weekly downloads saw an initial increase, reaching a high of 9.2K in mid-July, followed by a decline, ending the quarter at 3.9K. Active users also showed a downward trend, starting at 46K and closing at about 32.6K.

Minion Rush: Running game from Gameloft had a varied revenue stream, with a significant peak of $2.3K at the beginning of August. Weekly downloads were relatively steady, with a notable peak of 8.4K in mid-July and ending the quarter at 5.1K. Active users showed a consistent increase from 17.3K at the end of June to 23.4K by late September.

Sonic Dash: Fun Endless Runner by SEGA showed stable revenue, maintaining around $500 throughout the quarter. Weekly downloads were relatively stable, ranging between 3.3K and 4.7K, ending the quarter at 3.9K. Active users remained strong, fluctuating around the 100K mark, showing a slight decrease towards the end of September.

World of Peppa Pig: Kids Games from Find Your Fun had consistent revenue, peaking at $5.4K in mid-September. Weekly downloads remained steady, with minor fluctuations, ending the quarter at 3.9K. Active users hovered around the 9K to 10K mark throughout the quarter.

SpongeBob’s Idle Adventures by Kongregate, which launched in early September, saw a rapid increase in revenue, peaking at $1.2K by the end of September. Weekly downloads surged right after the launch, reaching 7.6K in mid-September before tapering off to 2.9K. Active users also saw a significant rise, peaking at 10.2K in mid-September and closing the quarter at 5.1K.

These insights highlight the dynamic nature of the mobile gaming market in Australia. For more detailed analytics and trends, visit Sensor Tower.